In this powerful episode, Ashley Ann shares how she left the rat race and found freedom in entrepreneurship.  We talk about building YOUR OWN DREAM vs someone else’s.  We share the importance of taking calculated risks as well as common mistakes new business owners make.  She tells us about the true power of social media and the importance of “niching down”.

Ashley talks about knowing WHO your audience is and how to then maximize sales.  We talk about the balancing act of good content combined with a consistent call to action.  She tells the difference between relational content and value-based content in fostering participation and building a relationship with your audience.  She also gives some important tips for building your business and being disciplined.  Here’s the link she promised as well.  Let’s go!