Why do you think they say someone is “running around like a chicken with its head cut off”?  There are several reasons, the primary of which is they don’t have their head on straight to stay FOCUSED!  We talk in this episode about regularly reassessing and revamping on the path of execution.  

At the end of the day, it is all about doing ONE THING very well.  We cover how a friend had all these lofty goals, but never achieved them last year due to this very phenomenon.  We talk about the principle of becoming specialized in order to DOMINATE.  

We tell some of our story about how focusing led to much larger sales virtually overnight.  As you grow, you can add more value – more complementing services… As long as you keep your eye on the ball!  Let’s go!