This is an important episode in which we discuss the massive importance of intuitively creating products and services that people WANT. In this way, they sell themselves! Steve Jobs was a master at creating such products in an atmosphere of anticipation that generally only made people want more. We talked about many important historical moments in Apple and how those can apply to virtually any business selling virtually anything. We even applied this here at 7 Figures with some real world examples in our own business. Let’s go!